Summer Pop-Up 2025

The summer 2025 pop-up was our longest one yet.

We opened the store at the beginning of June and closed it at the end of August. Throughout the summer, we also hosted various events such as football and basketball tournaments and treasure hunts, where we piloted new products in central Helsinki, including Labubus.

Overall, the summer was a huge success for us and brought significant growth. It was amazing to meet our followers face to face and chat with you in person. At the same time, we learned a lot about which products and events you truly value.

The pop-up also gave us a strong sense that a real community is forming around us. Going forward, we aim to organize pop-ups regularly to keep growing this community.

A big thank-you to everyone who visited the pop-up and to all who have supported us along the way.

With gratitude,
The Vuoplug Team